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ACCESS-ed Resource Description

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Creating an Accessible Logo

This posterette provides guidelines to make universally designed logos.

R2D2 Center at UW-Milwaukee

Creating an Accessible Logo Posterette  (PDF File)

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There are 9 comments on this entry.

Posted by: annjunker22 on Tue Nov 24, 2020 at 11:28 a.m.

This is good for print purposes. Additional information for responsive websites and native mobile apps would be useful, and also color contrast if multiple colors are next to each other.

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Posted by: A.Jensen15 on Sun Dec 20, 2020 at 4:54 p.m.

This document gave a through description of everything to keep in mind when creating an accessible logo. However, providing examples of good logos and the features that make it a good logo, and examples of a bad logo and the features that make it bad would be beneficial to the people who benefit more from visuals.

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Posted by: jatczaka on Wed Dec 23, 2020 at 4:52 p.m.

I think overall this is pretty useful but a little short compared to others. I think it could include something asking along the lines, "Do text and/or images contrast effectively that it can be easily seen?" (for people with visual impairments) and, "Is the logo clear and straight forward enough to be easily understood?" (for people with cognitive impairments). A good and bad example would also be helpful.

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Posted by: jamievacek on Mon Nov 22, 2021 at 2:31 p.m.

I agree with previous comments that this audit was quite brief, but it did contain important information and was easy to read/understand. Examples could have been used to explain further for a more visual representation.

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Posted by: RMaz on Tue Nov 23, 2021 at 4:48 p.m.

This gave a nice introduction to logo accessibility, but it would be nice to see a secondary document about logo use. My previous jobs had extra materials that came with the logo that included background colors to be avoided (to ensure contrast), fonts to be paired with, as well as RGB and Hex color codes. Having this information along with specific directions for use in print, web, and presentations made sure that the logo was used consistently as designed. It would be interesting to see the accessibility considerations for logo implementation and use.

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Posted by: JenniferM on Tue Nov 23, 2021 at 4:59 p.m.

I feel like this audit was concise and informative, but wish it had some examples to better understand what to look for. It’d be very helpful to see good and bad designs to know the difference. Some people may not be able to imagine what is being explained.

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Posted by: annakoehn on Wed Nov 30, 2022 at 12:20 p.m.

I think this AUDIT was very informative and easy to read. I like how there is minimal words. However, I think there should be more images to heighten the understanding of this. I also think it would be beneficial to include a good and a bad logo so that individuals can compare.

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Posted by: etcassell on Tue Apr 18, 2023 at 6:21 p.m.

I can appreciate this ACCESS-ed Resource on creating and evaluating logo accessibility as an introduction; However, for a person unfamiliar with universal design, this information sheet does not provide enough guidance. Without providing examples of excellent and lacking logo design choices, we as viewers have to frame of reference in which to digest this information. Additionally, I would have liked to see the information sheet more directly address contrast and expand on how it relates to logos.

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Posted by: tripp on Thu Apr 18, 2024 at noon

I think creating an accessible logo isn't something most businesses or organizations take into consideration. This is easy to read and provides a lot of different recommendations to make an accessible logo. However, there are some areas for improvement. An audio version would be helpful for those with low vision. A checklist format would ensure companies didn't miss any of these recommendations. Examples using well and poorly designed logos would be another fantastic addition for visual learners.

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"July 26 marks the 19th anniversary of the Americans with Disabilities Act.... the ADA's provisions include the right to seek, obtain, pursue and maintain employment without being hampered by physical or attitudinal barriers. I believe that having a job is a civil right. Those who are qualified for and want to work should not be denied that right because of an inaccessible building or an outdated set of assumptions about what they can or cannot do..."

Hilda L. Solis, U.S. Secretary of Labor , July 24, 2009